# Pivotal Performance

> Pivotal Performance is a full-service integrated marketing agency led by Sheri Peterson: strategy, branding, creative, media, and analytics from one team. Tagline: "Concept to conversion."

- Website: https://gopivotalperformance.com
- Led by: Sheri Peterson, Founder
- Contact: speterson@gopivotalmedia.com
- Also known as: Go Pivotal Performance; the site is also reached at gopivotalmedia.com

## Services

- [Strategy](https://gopivotalperformance.com/services/strategy): Market research, competitive analysis, and data-driven roadmaps that align every channel with your business objectives.
- [Branding](https://gopivotalperformance.com/services/branding): Visual identity systems, messaging frameworks, and brand guidelines that make you unmistakable in any market.
- [Creative](https://gopivotalperformance.com/services/creative): Campaigns, content, and experiences that stop thumbs, turn heads, and drive measurable action.
- [Media](https://gopivotalperformance.com/services/media): Data-fueled media strategy across paid, earned, and owned channels, optimized to turn impressions into outcomes.
- [Analytics](https://gopivotalperformance.com/services/analytics): Real-time dashboards, attribution modeling, and actionable insights that show ROI and inform every decision.

## How an engagement works

Four phases, run as a loop: Discover, Strategize, Execute, Optimize. Then back to Discover with everything learned.

## Experience

Our team has worked with 28+ brands across 6 industries, including Four Seasons, Disney, AdventHealth, Sierra Space, Portillo's, GO2bank. Full list: https://gopivotalperformance.com/#clients

## More

- [Frequently asked questions](https://gopivotalperformance.com/#faq)
- [Full text of the site for AI assistants](https://gopivotalperformance.com/llms-full.txt)