01 Strategy
Every winning campaign starts with a clear-eyed understanding of the market.
We don't do strategy decks that collect dust. Our strategists dig into your market dynamics, study competitor positioning, and map customer journeys to build roadmaps that connect every channel to measurable business outcomes. This is the foundation everything else is built on.
What's included
Capabilities &
deliverables.
- 01
Market & Audience Research
Quantitative and qualitative research (surveys, social listening, search demand analysis) to identify who your highest-value audiences are and what actually motivates them.
- 02
Competitive Landscape Audit
Deep analysis of competitor positioning, spend allocation, messaging, and gaps. We find the whitespace where your brand can own the conversation.
- 03
Customer Journey Mapping
End-to-end journey maps across every touchpoint, from first impression to repeat purchase, identifying friction points and conversion opportunities.
- 04
Channel Strategy & Mix Modeling
Data-backed recommendations on where to invest across paid, owned, and earned channels based on your audience behavior, budget, and growth targets.
- 05
KPI Framework & Measurement Plan
Custom scorecards with leading and lagging indicators tied to revenue, not vanity metrics. Every team member knows exactly what success looks like.
- 06
Quarterly Roadmap & Playbook
A living document with prioritized initiatives, timelines, dependencies, and resource requirements, updated every quarter as we learn and adapt.
Our process
How we
execute.
- Phase 01
Discovery & Immersion
We spend two weeks inside your business: interviewing stakeholders, reviewing historical data, auditing existing channels, and understanding what's worked, what hasn't, and why. No assumptions.
- Phase 02
Research & Analysis
Our team runs parallel workstreams: market sizing, audience segmentation, competitive intelligence, and channel performance benchmarking. Everything is quantified and cross-referenced.
- Phase 03
Strategy Development
We turn the findings into a clear strategic framework: positioning, messaging hierarchy, channel priorities, budget allocation, and a phased execution plan with built-in test-and-learn loops.
- Phase 04
Alignment & Activation
We present the strategy to your leadership team, pressure-test assumptions together, align on success metrics, and hand detailed briefs to our creative and media teams for execution.
Let's talk strategy.
Tell us where you are and where you want to be, and we'll show you how we'd get there together.
Or email speterson@gopivotalmedia.com