01
Strategy
Market research, competitive analysis, and data-driven roadmaps that align every channel with your business objectives.
Pivotal Performance Concept to conversion.
Strategy, branding, creative, media, and analytics from a single integrated team.
What we do
Every discipline.
One team.
Strategy, branding, creative, media, and analytics work as one integrated system, so every dollar compounds and every insight travels.
02
Branding
Visual identity systems, messaging frameworks, and brand guidelines that make you unmistakable in any market.
03
Creative
Campaigns, content, and experiences that stop thumbs, turn heads, and drive measurable action.
04
Media
Data-fueled media strategy across paid, earned, and owned channels, optimized to turn impressions into outcomes.
05
Analytics
Real-time dashboards, attribution modeling, and actionable insights that show ROI and inform every decision.
Our process
Five disciplines.
One process.
We run discovery, strategy, execution, and optimization as a continuous loop, not a one-way relay.
- 01
Discover.
We immerse ourselves in your business, audience, and competitive landscape. No assumptions, only insights.
- 02
Strategize.
Data meets creativity. We build integrated plans where every channel, message, and dollar works in concert.
- 03
Execute.
Our specialists bring the plan to life across every touchpoint, with craft, speed, and close attention to detail.
- 04
Optimize.
Real-time analytics feed continuous improvement. We don't just launch. We learn, iterate, and scale what works.
Then back to Discover, with everything we learned.
Veterans of industry
Household names.
Hands-on experience.
Our team has driven results for some of the world's most recognized brands, and brings decades of collective expertise to every engagement.
- brands our team has worked with
- 28+
- industries
- 6
Travel & hospitality
- Four Seasons
- Pebble Beach
- Atlantis Paradise Island
- Baha Mar
- Nassau & Paradise Island
- Azamara Cruise Lines
- VidantaWorld
Entertainment & sports
- Disney
- Universal Studios Orlando
- Universal Studios Hollywood
- Blue Man Group
- Dr. Phillips Center for the Performing Arts
- Orlando Magic
Healthcare
- AdventHealth
- Orlando Health
- Air Methods
Aviation & aerospace
- Sierra Space
- Cirrus Aircraft
- Signature Aviation
Food, drink & retail
- Portillo's
- 4 Rivers Smokehouse
- ABC Fine Wine & Spirits
- Lovesac
- Scan Design
Finance, work & industry
- GO2bank
- Indeed
- 3M
- Generac
Brands that members of our team have worked with. Logos are the property of their owners.
Our team
Led by Sheri Peterson.
Her team brings strategy, branding, creative, media, and analytics together under one roof, from concept to conversion.
Questions
The short answers.
What is Pivotal Performance?
Pivotal Performance is a full-service integrated marketing agency led by Sheri Peterson. One team handles strategy, branding, creative, media, and analytics, so a campaign goes from concept to conversion with everyone working from the same plan.
What services does Pivotal Performance offer?
Five disciplines under one roof: strategy (market research, competitive analysis, and roadmaps), branding (identity systems, messaging, and guidelines), creative (campaigns, video, design, and landing pages), media (planning and buying across every channel), and analytics (measurement, dashboards, attribution, and testing).
Which media channels do you plan and buy?
Linear TV, connected TV, and streaming; paid search and shopping; paid social; programmatic, display, and digital out-of-home; print, radio, and other traditional media; and influencer and partnership media. We plan, buy, and optimize across the whole funnel.
What industries does your team know?
Our team has worked with brands in travel and hospitality, entertainment and sports, healthcare, aviation and aerospace, food, drink, and retail, and finance and industry, including Disney, Universal Studios, Four Seasons, AdventHealth, Orlando Health, Sierra Space, and 3M.
How does an engagement work?
Four phases, run as a loop. Discover: we learn your business, audience, and competitive landscape. Strategize: an integrated plan where every channel, message, and dollar works together. Execute: our specialists bring it to life across every touchpoint. Optimize: real-time analytics show what works, and that feeds the next round.
How do I get started?
Email Sheri Peterson at speterson@gopivotalmedia.com. Tell us where you are and where you want to be, and we'll set up a conversation about how to get you there.
Ready to make your marketing pivotal?
Let's talk about where you are, where you want to be, and how we get you there, together.
Or email speterson@gopivotalmedia.com