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04 Media

Part art, part science: media plans that engage people and move them to act.

From linear TV to TikTok creators and everything in between, we plan, buy, and optimize media across the entire funnel. Paid search, paid social, programmatic, CTV, digital out-of-home, print, radio, streaming audio: if it reaches your audience, we run it. Every plan starts with customer profiles, journey mapping, and your business goals, and it keeps getting tuned from there. Every dollar is accountable.

What's included

Capabilities &
deliverables.

  • 01

    Linear TV, CTV & Streaming

    National and local broadcast, cable, connected TV, and streaming audio and video. Full-funnel video strategy, from broad awareness to targeted household-⁠level delivery.

  • 02

    Paid Search & Shopping

    Google, Bing, and marketplace search campaigns with advanced bidding, careful negative keyword work, and landing page alignment built for return on ad spend.

  • 03

    Paid Social

    Meta, TikTok, LinkedIn, X, Pinterest, and Snapchat. Full-funnel campaign management with audience building, creative rotation, and incrementality testing.

  • 04

    Programmatic, Display & Digital OOH

    DSP management across The Trade Desk, DV360, and Amazon DSP. Contextual targeting, retargeting sequences, and digital out-of-home placements that put your brand in the physical world.

  • 05

    Print, Radio & Traditional Media

    Traditional media buying (newspapers, magazines, direct mail, radio, and outdoor) planned with the same data rigor we bring to digital channels.

  • 06

    Influencer & Partnership Media

    Finding, negotiating, and managing creator partnerships, from micro-influencers to celebrity endorsements, with performance tracking on every collaboration.

  • 07

    Media Planning & Buying

    Cross-channel media plans informed by customer journey data, reach and frequency modeling, and flighting strategy. We plan for outcomes, not impressions.

  • 08

    SEO & Organic Growth

    Technical SEO audits, content optimization, link building, and local search strategy to reduce your dependence on paid channels over time.

Our process

How we
execute.

  1. Phase 01

    Data-Fueled Discovery

    We start with your data: customer profiles, media habits, purchase journey, and business goals. With a full audit of your current media mix and industry benchmarks, we find the highest-leverage opportunities for growth.

  2. Phase 02

    Planning & Forecasting

    Detailed media plans with budget allocation, audience targeting, creative requirements, and performance forecasts. Every recommendation comes with a projected ROI range.

  3. Phase 03

    Activation & Management

    Campaign launch with daily monitoring, bid management, budget pacing, and real-⁠time optimization. Our media team lives in the platforms, so adjustments happen in hours, not weeks.

  4. Phase 04

    Optimize & Evolve

    Weekly performance reports with clear attribution, transparent spend tracking, and specific recommendations. We move budget toward what's working and evolve the mix as the landscape changes.

Let's talk media.

Tell us where you are and where you want to be, and we'll show you how we'd get there together.

Start a conversation

Or email speterson@gopivotalmedia.com