04 — Media
We plan, negotiate, and optimize media across paid, earned, and owned channels — from programmatic display to influencer partnerships to CTV. Our approach combines proprietary bidding strategies with transparent reporting so you always know exactly where your budget goes and what it returns.
What's Included
Google, Bing, and marketplace search campaigns with advanced bidding strategies, negative keyword sculpting, and landing page alignment that maximizes ROAS.
Meta, TikTok, LinkedIn, X, Pinterest, and Snapchat — full-funnel campaign management with audience building, creative rotation, and incrementality testing.
DSP management across The Trade Desk, DV360, and Amazon DSP. Contextual targeting, retargeting sequences, and connected TV placements.
Cross-channel media plans with reach/frequency modeling, flighting strategies, and negotiated rates. We plan for outcomes, not impressions.
Identification, negotiation, and management of creator partnerships — from micro-influencers to celebrity endorsements — with performance tracking on every collaboration.
Technical SEO audits, content optimization, link building, and local search strategy to reduce your dependence on paid channels over time.
Our Process
We audit your current media mix, analyze historical performance data, benchmark against industry standards, and identify the highest-leverage opportunities for growth or efficiency gains.
Detailed media plans with budget allocation, audience targeting, creative requirements, and performance forecasts. Every recommendation comes with a projected ROI range.
Campaign launch with daily monitoring, bid management, budget pacing, and real-time optimization. Our media team lives in the platforms — adjustments happen in hours, not weeks.
Weekly performance reports with clear attribution, spend tracking, and recommendations. We continuously reallocate budget toward what's working and away from what isn't.
Let's build something that moves the needle. Start a conversation with our team today.