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05 Analytics

The intelligence layer that turns data into decisions, and decisions into growth.

We build measurement frameworks, real-⁠time dashboards, and attribution models that show you what's driving results. No more guessing. Every dollar spent is traced to an outcome, and every insight feeds the next strategic move.

What's included

Capabilities &
deliverables.

  • 01

    Measurement Architecture

    Tag management, conversion tracking, event schemas, and data layer implementation across your digital ecosystem: GA4, GTM, server-side tracking, and CDP integration.

  • 02

    Custom Dashboards

    Real-time dashboards in Looker Studio, Tableau, or your preferred BI tool, designed for each audience, from C-suite summaries to channel-level detail.

  • 03

    Attribution Modeling

    Multi-touch attribution, media mix modeling, and incrementality testing to understand the true contribution of each channel, campaign, and creative asset.

  • 04

    Experimentation & Testing

    A/B testing strategy, holdout studies, geo-⁠lift tests, and statistical rigor applied to every optimization decision. We look for causation, not just correlation.

  • 05

    Customer & Cohort Analysis

    Lifetime value modeling, churn prediction, cohort behavior analysis, and segmentation that show which customers are most valuable and how to find more of them.

  • 06

    Monthly Insights & Recommendations

    Analyst-led monthly reviews that turn data into specific recommendations, not 50-⁠page reports that nobody reads.

Our process

How we
execute.

  1. Phase 01

    Data Audit & Infrastructure

    We audit your tracking, data pipelines, and reporting tools. We fix what's broken, fill the gaps, and set up a clean, reliable data foundation.

  2. Phase 02

    Framework Design

    We build your measurement framework (KPIs, attribution method, dashboard architecture, and reporting cadence) around how your team actually makes decisions.

  3. Phase 03

    Implementation & Validation

    Dashboards built, tracking deployed, attribution models calibrated. Everything is checked against source data before anyone makes a decision from it.

  4. Phase 04

    Continuous Intelligence

    Ongoing monitoring, anomaly detection, monthly insight reports, and quarterly model recalibration. The analytics layer evolves as your business and channels change.

Let's talk analytics.

Tell us where you are and where you want to be, and we'll show you how we'd get there together.

Start a conversation

Or email speterson@gopivotalmedia.com