05 — Analytics
We build measurement frameworks, real-time dashboards, and attribution models that give you complete visibility into what's driving results. No more guessing. Every dollar spent is traced to an outcome, and every insight feeds directly into the next strategic move.
What's Included
Tag management, conversion tracking, event schemas, and data layer implementation across your entire digital ecosystem — GA4, GTM, server-side tracking, and CDP integration.
Real-time dashboards in Looker Studio, Tableau, or your preferred BI tool — designed for different stakeholders from C-suite summaries to channel-level detail.
Multi-touch attribution, media mix modeling, and incrementality testing to understand the true contribution of each channel, campaign, and creative asset.
A/B testing strategy, holdout studies, geo-lift tests, and statistical rigor applied to every optimization decision. We prove causation, not just correlation.
LTV modeling, churn prediction, cohort behavior analysis, and segmentation that reveals which customers are most valuable and how to find more of them.
Analyst-led monthly reviews that translate data into specific, actionable recommendations — not 50-page reports that nobody reads.
Our Process
We audit your tracking implementation, data pipelines, and reporting tools. We fix what's broken, fill gaps, and establish a clean, reliable data foundation.
We build your measurement framework — KPIs, attribution methodology, dashboard architecture, and reporting cadence — tailored to how your team actually makes decisions.
Dashboards built, tracking deployed, attribution models calibrated. Everything is QA'd against source data to ensure accuracy before any decisions are made from it.
Ongoing monitoring, anomaly detection, monthly insight reports, and quarterly model recalibration. The analytics layer evolves as your business and channels change.
Let's build something that moves the needle. Start a conversation with our team today.